Home scents: still hot!

Scent diffusers drive home fragrance market and candles show a slow but steady glow.

The U.S. home fragrance market posted a very strong 6.2% sales gain for 2007. Total market retail sales were $5 billion. Studies show that the market will continue its upward trend over the next five years. The continued innovation and incorporation of natural/sustainable products will play a huge role in the uptick through 2012.

Room sprays were up a whopping 18%, room diffusers were up 10%, and candles are leveling out with only a 2.4% growth. Potpourri has posted a net loss of -1.8%.

Adapted from GCI Magazine
Home Fragrance: Still Hot
Karen Doskow