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Thursday, April 30, 2009

CPS meets Google Product Search

You may remember hearing about a Google product called Froogle. You can use Google to search for basically anything: articles, companies, listings, news, games, toys, products, etc. Froogle allows you to search a massive inventory of products ... as the page says: "Search for stuff to buy." It is the ultimate online shopping experience. Rather than stopping at Best Buy online to compare cameras, you can compare cameras from Best Buy, Walmart, Idaho Camera, Radio Shack, Circuit City ... ALL stores at the same time.

Froogle was renamed to Google Product Search in 2006. (Read this article for more information on the Froogle history.) It looks a lot like the standard Google Search Engine, simple and minimalistic, but has some key differences.

Container & Packaging Supply is going through the process of listing all 2,200 of our items on Google Product Search. This is the equivalent of having our entire product line available in the largest department store on the planet. Customers can now find our products on Google, as well as on our site.

Here's how it works:
  1. Go to the Google Product Search engine: http://www.google.com/products
  2. Type "blue glass vial" into the search field. Hit "Search Products."
  3. Your search engine results page (SERP) returns about 544 items.
  4. Choose "Sort by: Price: Low to high" from the drop down menu on the upper right corner of the page.
  5. VOILA! Our G109 moves to the top of the list.
  6. If you click on the image, it takes you directly to our G109 item page.
Here are some extra tips and features:
  • By clicking on the "Add to shopping list" link directly under the G109 item, you can generate a list of vials from hundreds of different providers and then ultimately choose your favorite (ours, of course).
  • You can create shopping lists and then email them to friends, parents, our spouses. You can disseminate your Santa list to your entire list of friends (not recommended).
  • You can refine your search (scroll to the bottom of the SERP) by price range, brand name or store. Click the "more" link under "Store" and choose "Container & Packaging Supply." You'll see all the items that CPS has to offer (we're still working on populating this list).
Oh, and it's all free. We just got all of our items on the shelves at the Google Product Search grocery store without spending a dime!

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