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Monday, February 23, 2009

Should I put essential oils in glass or plastic? It depends ...

Essential oils are a natural way to infuse your products with aromatic and medicinal uniqueness. Essential oils are concentrated compounds extracted from plants and can pack a punch not only in aromatic intensity, but in your container. To prevent deterioration and permeation, it's imperative that products containing essential oils are packaged in the right kind of container.

Saturday, February 21, 2009

Can't we just get rid of all of the packaging? Uh ... no.

You've heard of road rage ... someone cuts you off, takes your parking space, or swerves maniacally on the road. You get mad and you proceed to run them off the road. This is road rage. Second in the list of the seven deadly sins of rage is Wrap Rage. This is manifested by people who chain themselves to landfill bulldozers, who hurl inanimate objects across the room because they can't open it. There's a lot of grief out there that things get over-packaged ... and yes, in some cases this is true. But in many cases, packaging is ABSOLUTELY crucial to the survival of the human race. 

Monday, February 16, 2009

BPA will not kill you, FDA affirms ... again and again

In a comprehensive draft scientific assessment issued today, the US Food and Drug Administration (FDA) strongly reaffirms the safety of food-contact products containing bisphenol A (BPA). Bisphenol A is used to make polycarbonate plastic products such as baby bottles and sippy cups, and is used in epoxy linings of cans to help to protect the safety and integrity of foods and beverages.

Tuesday, February 3, 2009

Color affects your buyers, pick the right color for your product

Color is everywhere and it impacts decisions you make everyday. What does it mean? How can you maximize impact? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? What colors in which constructs can maximize impact?

Color psychology is the study of how color affects you. And when you've got less than three seconds to catch a shopper's eye, picking the right colors is imperative.
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