How do you know when it's time to do a logo refresh?

A customer wasn't sure if they should keep the same label they started with 10 years ago. I recommended a refresh. Twenty-year-old kitchen appliances are rust and avocado colored. If I was wearing the same clothes I had from 20 years ago, I'd be wearing acid-washed jeans with pegged cuffs, high-top sneakers, a baggy fluorescent orange t-shirt with my sleeves rolled up, and poofy hair. I'd look like Screech from Saved By the Bell. It is good to update. It is imperative to update.

Dictionary time: Define "green" and "sustainability" and ...

As the sustainability, organic, and natural products movements continue to grow, so does the list of vocabulary terms. Read on for definitions on related terminology.

Biodegradable: The ability of a material to be broken down by natural processes and then absorbed by the ecosystem.

Downcycled: Refers to materials that lose viability or value after they've been recycled.

CPS is syndicated ... really simply sindicated (RSS)

You've probably seen this little icon around. This is the RSS icon. What is RSS? RSS stands for "really simple syndication." Here's how it works. I know you probably won't admit it ... but you've probably listened to Delilah. Every night on over 236 radio stations (about 7 million listeners) you can hear Delilah taking requests, playing songs, and telling you to "Love Someone." Delilah actually lives in Washington, yet her "content" is "syndicated" or "distributed" across the entire United States. RSS works very similarly to this.

Think of how you get your newspaper, the TV Guide, and your copy of People magazine (I've seen it on your counter Ben!). You "subscribe" to these services by sending in a postcard that says, "I give you money, you mail me magazine." The publisher or "syndicator" receives your request and begins to "feed" you your magazines via your mailbox, and making withdrawals from your credit card.