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Thursday, June 25, 2009

What are the 7 main plastic (resin) types?

There are really 7 major plastic types: HDPE, LDPE, PP, PVC, PET, PS and other. Please see Plasticology 101 for how these plastics are used, what recycling streams they can enter, properties like clarity and temperature thresholds and other great resources on understanding the comparative properties of these plastic (or resin) types.

Wednesday, June 3, 2009

Creating the perfect package

You've spent months even years developing your product and now you've got to bottle it and sell it. But it's not easy. There are so many details. How do you know if you've got a package that is going to get noticed? Here's what you need to do to create the perfect package for your product:

Study the competition. Look around and see what kind of packaging your competitors are using. You want to be unique, but you need to use packaging that makes sense. You wouldn't put Whiteout in an economy-sized lotion bottle with a pump.

Monday, June 1, 2009

Five packaging must-knows

Here are 5 vital things you need to know as you start on your journey that packages your product to sell:
  1. You can't have a product without a package. Just think about potato chips and eggs for example. How could you sell them unbroken and undamaged without a package?
  2. The package could cost more than what is inside. The rule of thumb is that the package should be 8-15% of the total cost on average. 10% of every dollar spent at retail is directly attributable to packaging.
  3. Your package has to sell the product not just protect it. The average consumer spends just 2.6 seconds making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message.
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