The secret to getting moms to buy your product is ...

I read a really interesting article in the November 2009 issue of Happi magazine. A study by Allen & Gerritsen, a Massachusetts-based advertising agency, says that retailers need to emphasize quality and durability rather than just outward style or the "cool" factor this holiday season. Andrew Graff, CEO, says that moms are more apt to buy meaningful and long-lasting products.

I didn't think that those findings were really earth shattering. Who wants to buy meaningless stuff that's not going to last? I'm sure Graff said much more than that ... but that's what Happi reported. Anyway, the survey results do get better. The story continues ...

Ode to Lawrence Herbert and his PANTONE® color system

You've heard, the phrase "all the colors of the rainbow" before. If asked to name those colors, you'd probably say: red, orange, yellow, green, blue, and purple. Well that's true, if you're coloring one with a Crayola 8 pack. But as you know, there are SO many more colors in the rainbow ... thousands more.

Color is an integral part of packaging. Color influences us in many conscious and subconscious ways, and picking the right color for your packaging is key to its success. Everyone perceives color differently. Not only are the mechanics of everyone's eyes different, but so are their color naming skills. For instance, women typically have a larger color vocabulary than men. Not always, but generally. I'm sure you've had a conversation like this before ...